Case study · Construction · Madrid and Valladolid
Grupo Acero DZ
A construction company with two offices and no digital presence. Today clients come in from Madrid and Valladolid through the website.
Madrid · Valladolid · from Ibiza
The starting point
Quality work nobody could find on Google
Grupo Acero DZ is a construction company with offices in Madrid and Valladolid: renovations, construction and building work for individuals and companies. They had the craft, the satisfied clients and the finished projects. What they did not have was a professional digital presence: anyone searching for a builder or a renovation in either city could not find them, and word of mouth had a ceiling.
The goal was clear: a website that could compete in local searches for renovations and construction in Madrid and Valladolid, show the work with the quality it deserves and turn visits into quote requests.
And all of it from Ibiza, remotely, with the same care as if we were next door.
What we did
A fast corporate website
built to request a quote
Service catalogue
Every service with its own page, copy aimed at each city's searches and its call to action.
Project portfolio
A horizontally scrolling gallery to browse finished projects like a catalogue, fast even with many photos.
Quote form and direct contact
One-step quote request, phone and WhatsApp visible on mobile. Fewer steps between seeing a project and asking for their own.
Technical SEO and performance
Sitemap, structured data, DNS on Cloudflare, clean redirects and a load that scores above 90 out of 100 on mobile.
Results
Clients from two cities
Clients from Madrid and Valladolid
Since launch, the website brings quote requests from both cities. The digital channel is no longer a ceiling.
Mobile performance
92 out of 100 in mobile performance according to Google PageSpeed. Speed sells and ranks.
A relationship that continues
We keep working with Grupo Acero on improvements and new projects. It is the result that matters most to us.
Mobile performance
SEO
Accessibility
Scores out of 100. Mobile performance measured with Google PageSpeed; SEO, accessibility and best practices with Lighthouse. September 2026.
Samer QasasGrupo Acero DZ · Google review★★★★★“We are very happy with the work they have done on our website. The result is exactly what we wanted, even better than we expected. Working with Kaizen Studio has been very easy and fast: always available, they adapted to our needs without any obstacle and resolved every detail within the agreed deadlines. We will certainly keep working with them on future projects.”
How we did it
From zero to a website that brings quotes
Understanding the business
What work they do, in which areas, who hires them and what clients ask before requesting a quote.
Structure and content
We defined services and pages aimed at Madrid and Valladolid searches, and prepared the projects for the portfolio.
Design and development
A corporate website with its own identity, fast and with the quote request one tap away from any screen.
Launch and follow-up
Domain, DNS, Google Search Console and later improvements based on what the data shows.
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