Case study · Fitness · Ibiza
PULSØ Training Club
From handling bookings by calls and messages to an app of their own in daily use and a website that attracts new members.
Santa Eulària des Riu · Ibiza
The starting point
A club growing faster than its way of booking
PULSØ Training Club is a small-group training club in Santa Eulària des Riu. Its offer works: classes with limited spots, coaches on top of every member and a community that comes back every week. The problem was everything around it: every booking came by call or message, had to be written down by hand, class packs tracked and free spots announced. The more members, the more hours of admin outside the training room.
On top of that, the website did not live up to the brand or to the place the club had on the island. Anyone searching for training in Ibiza from their phone did not find what PULSØ already was.
The brief had two parts: a custom booking app to take the admin off the team, and a fast website with its own identity, prepared for local searches.
What we did
A custom app and a website
that work together
Booking and management app
Classes, real-time spots, class packs and members in a single app, built around how the club works. Every request and adjustment from the team was added in short cycles.
Bookings by WhatsApp too
For those who prefer to write, booking is still possible via WhatsApp without friction, and everything is recorded in the same place.
High-performance website
Design with the PULSØ identity, instant loading on mobile and classes, timetables and contact one tap away.
Local SEO for Ibiza
Structure, copy and Google profile prepared for training and gym searches in Santa Eulària and Ibiza.
Results
Six months on
More members since launch
In the six months since the website and app went live, the club has added new members who arrive with their booking already made.
App in daily use
The app is still running today as the main booking tool: no calls, no handwritten lists.
Continuous improvement
Every request from the team has been added in short cycles. The tool grows with the club.
Mobile performance
SEO
Best practices
Scores out of 100. Mobile performance measured with Google PageSpeed; SEO, accessibility and best practices with Lighthouse. September 2026.
Julen HabansPULSØ Training Club · Google review★★★★★“We were looking for a booking and management app for a sports centre and the result has been spectacular. They built us a fully custom app, implementing all our requests and adjustments very quickly. They also made us a website with great search rankings and a very careful design. I recommend them to anyone who needs any kind of app or website, they are true professionals!”
How we did it
From the booking notebook to the app
Understanding the club
We sat down with the team to see how bookings were made, how class packs were tracked and what took the most time.
Prototype and first version
We designed the app screens and put a first useful version in the team's hands within a few weeks.
Website and local SEO
In parallel, the website with the club's identity, optimised for mobile and for Ibiza searches.
Adjustments with real use
With members really booking, we added requests and adjustments in short cycles until it was exactly what the club needs.
Is your centre still booking by WhatsApp?
Tell us how it works and we will show you what we built for PULSØ. We're based in Ibiza and work remotely across Spain.
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